Laurent Rodrigues is an experienced senior manager in marketing, customer experience, and project management, currently serving at SpinPart since September 2012. In the role of Senior Manager, Laurent oversees key strategic programs such as the New Data Platform and CX-Activation, providing coordination and reporting to the Executive Board. Laurent has a notable background in digital marketing across various sectors, including leading project implementations in automotive and public transportation, where expertise in lead management and marketing automation was demonstrated. Prior experience includes significant roles at the French Ministry, focusing on HR information systems and data quality management. Laurent holds an Executive Certificate in Marketing & Digital from HEC Paris and an Engineer’s Degree in Information Systems from Ecole des Mines d'Alès, complemented by international academic exposure. Additionally, Laurent is an investor with Team for the Planet, promoting non-profit ventures and environmental performance indicators.
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