Jason Hoffmeyer is a seasoned retail insights professional with extensive experience in data analysis and category management. Currently serving as the Retail Insights Manager at SPINS since June 2021, Jason previously held the position of Category Analyst at Brookshire Grocery Company from December 2020 to June 2021. With a background as a Product Solutions Consultant at Numerator, Jason partnered with sales teams to enhance client solutions and sales effectiveness. Earlier roles include Senior Manager of Retail Services at Oracle, where Jason led an analytical team for Brookshire Grocery Company, and Category/Marketing Analyst at Brookshire from July 2008 to December 2012, focusing on market data analysis and consumer insights. Jason earned a degree from Texas Tech University between 1996 and 2001.
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