Sam B.

Sam B. has a diverse work experience spanning from 2011 to 2022. They started their career at Curzon Ltd as a General Manager, overseeing business operations and running paid Facebook campaigns. In 2016, Sam worked as a Field Day Festival Marketing Co-ordinator, managing organic and paid social channels and creating content for Snapchat and Apple Music.

From 2016 to 2018, Sam joined Socialyse as a Paid Social Manager, handling DR and BR campaigns across various social media platforms and collaborating with cross-channel teams. Later, at Accenture, Sam held roles as Media Operations Manager and Senior Media Operations Manager, managing campaign deployments, optimizing performance, and building client relationships on platforms like Meta, Snap, Twitter, Linkedin, Pinterest, and Youtube.

In 2021, Sam joined TikTok as a Client Solutions Manager, providing technical and strategic insights to Fashion, Beauty, Retail, and Luxury key accounts. They guided clients on media, creative, and optimization strategies to achieve brand KPIs. Sam then moved to Nextdoor as a Senior Growth Manager, overseeing content creation, paid media buying, and optimization of user acquisition campaigns across different markets and platforms.

Currently, Sam is working at Genius Sports as a Client Solutions Lead, where they manage tier 1 accounts and a team of CSMs and CSEs. They oversee the delivery of bespoke DCO campaigns and act as a client partner to large sporting organizations.

Sam B. attended the University of Westminster from 2009 to 2011, where they obtained a Bachelor of Arts degree in Contemporary Media Practice with a focus on Digital Communication and Media/Multimedia.

In addition to their formal education, Sam B. has obtained several certifications. Sam received certifications in App Install Campaign Specialist and Web Traffic Campaigns Specialist from Twitter in 2023. Sam also obtained certifications in Speaking Confidently and Effectively from LinkedIn in 2022, CybSafe Certification in Security Awareness from CybSafe in 2022, Mastering Social Media, Mobile Marketing and Digital Strategy from Simplilearn in 2020, Digital Marketing 101 from Simplilearn in 2020, Fundamentals of Digital marketing from Google in 2019, Snapchat Advertising Core Competencies from Snap Inc. in 2018, E-Commerce Essentials from Snap Inc. in 2023, and Amazon Advertising Foundations Certificate from Amazon in 2020. It is important to note that the obtained month and year are not provided for the IPA Foundation Certificate, suggesting that Sam B. might not have completed this certification.