Sam Willan is a seasoned marketing professional with extensive experience in the travel and education sectors. Currently serving as the Head of Marketing at SPL Villas since November 2024, Sam has previously held key roles such as Vice President of Global Marketing and General Manager at StudentUniverse, where notable achievements include turning around the UK business to profitability and leading successful market expansions. A freelance business mentor and marketing consultant for various organizations, Sam also serves as a Director at the British Educational Travel Association, advocating for the youth and educational travel industry. Complementing a robust career in marketing, Sam holds a Mini MBA in Brand Management from the Marketing Week program completed in 2023.
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