Ali Motavalli is an experienced design professional currently serving as the Lead Product Designer at Splitcart since August 2025. Previously, as a Senior UX/Product Designer at PowerSchool from October 2016 to August 2025, Ali led the end-to-end UX strategy for K-12 and municipal platforms, impacting over 15 million users. Notable achievements include designing onboarding experiences that increased parent-teacher portal adoption by 40%. Ali's career also includes roles as Senior Web Designer & UX Lead at GAM Creative Marketing Solutions Ltd, where a redesign effort resulted in a 33% increase in checkout completion rates, and as Web Coordinator & UX Developer for York Region, overseeing a full redesign of the official government website. Early career experiences involved web application development and freelance web design. Ali holds a Bachelor's degree in Computer Software Engineering from Sadjad University and has pursued additional studies at Yorkville University and Seneca Polytechnic.
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