Ivan Žgela

Lead Content Manager

Ivan Žgela is a versatile SEO and lead content manager with over 7 years of experience in digital marketing. Currently working as a Lead Content Manager at SplitMetrics since 2025, Ivan also operates as a freelance SEO consultant, focusing on clients in the SaaS and news sectors. Previously, they held various marketing roles, including SEO & ASO Specialist at SofaScore and Marketing Manager at Ekobit, where they developed strategies for lead generation and content marketing. Ivan earned a Master of Arts in International Marketing from Technische Hochschule Mittelhessen and a Dipl. oec. from the Faculty of Economics and Business Zagreb.

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Croatia

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