Mauricio Novaes

Mauricio Novaes serves as a Business Partner and Senior Consultant at Sponsorb and a Senior Strategy Consultant at Ogilvy Brasil, contributing expertise in strategy, communications, customer experience, and digital transformation. At UXPertise, Mauricio holds the position of Senior Strategist, focusing on tailored methodologies for product and brand engagement. Additionally, as an Associate Professor at ESPM, responsibilities include lecturing on CRM and innovation. Previous roles include Group Planning Director for LATAM Airlines at WMcCann, Digital Strategy Professor at São Paulo Digital School, and Head of Life Science Strategy at Tugarê & Drucker. Mauricio's educational background includes a Senior Management Program at Babson College and an MBA in Telecommunications Management from FGV.