Founded in November 2021 Spoon is a boutique consultancy and creative agency
rooted in Beirut with a growing presence across the GCC and Europe. Since its
inception, Spoon has carved a bold reputation in the F&B, beauty, lifestyle, and
wellness sectors, crafting compelling strategies and culturally relevant content that builds communities and drives measurable results.

By 2024, Spoon has led the growth and transformation of over 18 brands,
supporting them in everything from brand creation to market entry and community development. With a client-centric, strategy-first mindset, Spoon balances creative storytelling with commercial effectiveness. Its work spans brand identity, influencer seeding, digital content production, PR campaigns, and cross-market expansion initiatives.

Spoon Consultancy

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