Founded in November 2021 Spoon is a boutique consultancy and creative agency
rooted in Beirut with a growing presence across the GCC and Europe. Since its
inception, Spoon has carved a bold reputation in the F&B, beauty, lifestyle, and
wellness sectors, crafting compelling strategies and culturally relevant content that builds communities and drives measurable results.

By 2024, Spoon has led the growth and transformation of over 18 brands,
supporting them in everything from brand creation to market entry and community development. With a client-centric, strategy-first mindset, Spoon balances creative storytelling with commercial effectiveness. Its work spans brand identity, influencer seeding, digital content production, PR campaigns, and cross-market expansion initiatives.

Spoon Consultancy

Alain Abou Jaoude

This department focuses on creating and editing various types of content to engage audiences and enhance brand messaging.

Content Production

This department manages the organization’s communication and reputation through media engagement and public information strategies.

Spoon Consultancy

Org chart

Teams

Content Production

Public Relations

Offices

Spoon Consultancy

Org chart

Teams

Content Production

Public Relations

Offices

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