Eleri Guy is an experienced professional in the sports industry, currently serving as the Director of Global Athletes and Co-Head of the Women's Sport Growth Initiative at SPORTFIVE since September 2023. Prior to this role, Eleri was the Talent Lead at Formula E from October 2020 to September 2023, focusing on elevating global awareness through strategic talent endorsements and music collaborations. Eleri's previous experience includes a position in Sports Partnerships at Creative Artists Agency, where responsibilities included commercializing client partnerships and negotiating brand deals for high-profile clients such as Formula 1 and Manchester City Football Club. Eleri has also worked in sports and entertainment roles at Cake (Havas) and contributed to initiatives promoting girls' health and wellbeing during tenure at Active Sports Camp. Eleri holds a BA in Geography from Durham University and completed a HarvardX course in Contract Law in 2020.
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