Henner Fried

Henner Fried is a seasoned sales professional with extensive experience in sports marketing and management. Currently serving as Sales Director at SPORTFIVE since September 2019, Fried previously held positions at Lagardère Sports as Sales Manager and Associate Sales, and at Coaches & More GmbH as Player Agent. Prior to these roles, Fried worked at adidas as Player Manager in Sports Marketing, where responsibilities included asset management, contract negotiations, and marketing plan development for football players across various countries. Earlier experience includes project and event management at Pelikan GmbH and an international trainee role in sales, marketing, and export at Pelikan Benelux N.V./S.A. Fried holds a Master’s degree in European Culture and Economy from Ruhr-University, obtained between 2008 and 2011.