Jeff Handler

Jeff Handler is a seasoned leader in global sports marketing with over 20 years of experience, including 15 years focused on consumer packaged goods brand building through sports partnerships. Currently serving as Senior Vice President for SPORTFIVE, they have previously held significant roles at Procter & Gamble, where they led the development of global athlete ambassador programs for the Olympics and successfully managed partnerships with high-profile athletes. Jeff’s career includes mentoring teams across multiple continents and drives advocacy through strategic partnership management. They hold a Master of Sports Administration and an MBA from Ohio University, as well as a BA in Kinesiology from Wilfrid Laurier University.