Markus Basedow currently serves as Senior Director Esports at SPORTFIVE, a position held since May 2020, where responsibilities include overseeing global business development in esports. Prior experience at Lagardère Sports from May 2013 to May 2020 includes roles as Director Esports, Senior Manager Media/esports, and Manager Media, focusing on rights strategy, acquisitions, project management, and marketing concepts in global TV rights. Earlier career experience includes positions in marketing and sponsorship activation at Hannover 96 and a trainee role at Pütz Security AG. Markus Basedow holds a Bachelor of Arts degree in Medien-, Sport- & Eventmanagement from Europäische Medien- und Business-Akademie, completed in 2015.
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