Max Sorst

Max Sorst currently serves as Senior Director of Sustainability at SPORTFIVE, a position held since August 2022. Prior to this role, Max contributed to academia at the University of Europe for Applied Sciences as an Academic, specializing in Sport & Event Management from October 2016 to August 2022. Previous experience includes roles at SPORTFIVE as Senior Specialist in Sustainability & Sponsoring and extensive positions at Lagardère Sports, including Director of Product Management Sponsoring, Director of Marketing & Sales Services, and Director of Sales Support, where responsibilities included project management of marketing campaigns and development of tailored concepts for clients. Max also held the position of Managing Director at We Sponsor Sport GmbH and Director of Sportsponsoring and Marketing at SC24.com AG, focusing on sponsorship strategy and campaign implementation. Educational credentials include a Bachelor of Arts in Media Management / Journalism from Hochschule Magdeburg-Stendal and an Event Manager apprenticeship from Scena Agentur für PR- & Eventmarketing.