John Bushell is the Joint Managing Director at Sporting Insights, which represents the evolution of Sports Marketing Surveys. With over 25 years in the sports industry, they operate an international consultancy focusing on sports participation, analytics, and market intelligence services. Prior experience includes significant roles in marketing and management across various companies, including Sports Marketing Surveys Ltd and Premier Rugby, and they possess a track record of enhancing brand strategies and commercial viability in sports. John holds a Master's degree in Geography from Cambridge University.
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