Sporting Life Group, a Fairfax Financial Holdings Limited company, is a leading Canadian sports lifestyle retail organization comprised of three iconic banners, Golf Town, Sporting Life and Team Town Sports. Operating from coast to coast, our fleet of stores inspire Canadians to get outside and live an active lifestyle, whether it’s playing some of Canada’s top golf courses, running through community trails, experiencing the exhilarating feeling of the hills, winning with your team or any sports activity in between fit for the individual or whole family.

Retail

Sports

Sporting Life Group

Sporting Life Group's headquarters in Woodbridge, Canada

Chad McKinnon

Matt L.

Jacqueline Jackson

Matt Fay Cphr Grp Msc

Nadia Vattovaz

Dale Skulsky

Cam Munro

The Leadership Team at Sporting Life Group is responsible for setting the overall strategic direction, ensuring the effective management of operations across all three banners—Golf Town, Sporting Life, and Team Town Sports. This team of key executives drives organizational growth, oversees financial and logistical management, enhances technological infrastructure, nurtures workplace culture, and optimizes purchasing and eCommerce strategies to inspire Canadians to engage in an active, sports-oriented lifestyle.

Leadership Team

The Management Team at Sporting Life Group oversees the strategic direction and overall operations of the company. This team, comprising executives such as the Vice President, CFO & Head of Logistics, President, Vice President of Purchasing, Senior Vice President of Operations, Chief of Staff, and Director of Financial Planning and Analysis, works collaboratively to ensure financial health, optimize logistics, drive purchasing strategies, and maintain operational efficiency across all three iconic banners: Golf Town, Sporting Life, and Team Town Sports. Their efforts aim to inspire Canadians to lead active lifestyles through exceptional retail experiences.

Management Team

The Marketing Team at Sporting Life Group is responsible for developing and executing multi-channel marketing strategies to drive customer engagement and sales across their iconic banners: Golf Town, Sporting Life, and Team Town Sports. This team manages web content, digital marketing campaigns, and email marketing initiatives, ensuring cohesive and effective promotion of the brand’s mission to inspire Canadians to live active lifestyles. From overseeing marketing tactics to strategic direction in ecommerce, the team plays a crucial role in enhancing the company's online presence and customer experience.

Marketing Team

The Operations and Quality Assurance team at Sporting Life Group ensures seamless logistics, effective business transformations, and high-quality customer experiences. This team manages distribution, oversees business process improvements, upholds quality standards, handles financial operations, supports customer service excellence, and coordinates transportation, all to enhance the retail experience across all Sporting Life Group stores.

Operations and Quality Assurance

This department focuses on promoting products and services through online channels, utilizing strategies like content marketing, social media, and search engine optimization.

Digital Marketing

The Human Resources and Talent Management team at Sporting Life Group focuses on attracting, developing, and retaining top talent across the company's iconic banners: Golf Town, Sporting Life, and Team Town Sports. They manage employee relations, oversee governance, and implement strategic initiatives to ensure a supportive and dynamic work environment, enabling employees to thrive and contribute to promoting an active lifestyle for Canadians.

Sporting Life Group

Org chart

Teams

Leadership Team

Management Team

Marketing Team

Operations and Quality Assurance

Digital Marketing

Human Resources and Talent Management

Offices

Sporting Life Group

Org chart

Teams

Leadership Team

Management Team

Marketing Team

Operations and Quality Assurance

Digital Marketing

Human Resources and Talent Management

Offices

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