Sam Johnson

Sporting Solutions is the business-to-business (B2B) provider of Sporting Index, and provides trading and pricing services to the betting and gaming industry. Founded in 1992, Sporting Group is the global leader in its sector, having secured over 80% of the sports spread betting market. Sporting Solutions leverages Sporting Index's renowned trading and modelling skills to provide partners with an extensive fixed-odds service covering in-play pricing, in-play content, trading tools and liability management. As a founder of in-play betting, trading knowledge is at the heart of our service and differentiates us from other providers. We do not rely purely on algorithms to generate a market average price. An average price is by definition average and not always correct, especially when there is no underlying market to act as a guide. Our trading expertise is combined with advanced statistical analysis, and proprietary models, in order to produce a triangulated price – the right price. The combination of our analysis, models and trading expertise ensures margin enhancement and revenue growth as a result of superior pricing, and an enhanced range of in-play markets. On top of pure revenue benefits, our partners also have the potential to realise cost synergies through a reduction in expensive trading overheads. Our existing partners have verified the quality of our pricing, content and management services and are seeing the benefits to margin, revenue and cost flow through. Sporting Solutions offers a one-stop shop in-play solution which ensures services are synchronised and accelerates time to market. It is a complimentary and non-competitive service. We do not operate a fixed-odds sportsbook and can therefore provide fixed-odds services to our partners, free from any competitive conflict.