Established in 2020, we are the leading sports brand & Fashion distributor and marketer of premium sportswear and lifestyle brands across the UAE and key GCC countries.

The company's line of business includes the wholesale distribution of Footwear, Apparel, and Accessories.

The Sports Hype operations are headed by a knowledgeable and committed team of professionals who understand the fluid nature of sports & fashion products. Their rich experience allows them to work closely with the brand teams at one end, and the retail chains at the other end, and ensure that the right products are available for the consumers.

Amongst the international brands in our portfolio, we proudly represent the following premium brand of Footwear, Apparel, and Accessories in the Middle East market.

Crep Protect | Adidas | Sneaker King | CR7 | Lumberjack | Gola | Jeep (ftw) | Lotto.

Sports Hype

Org chart

Teams

Offices