Annie Arora

Annie Arora is a seasoned marketing professional with extensive experience in demand generation and account-based marketing. Currently serving as Global Head of Demand Generation & ABM at SpotDraft since August 2025, Annie previously held roles at Icertis as Account Based Marketing Manager, at Zycus as Marketing Manager focusing on customer growth and retention, and at Cognizant as Segment Marketing Specialist managing integrated marketing campaigns. Earlier in her career at Cvent, Annie advanced from Marketing Associate to Team Lead in Customer Marketing, leading significant marketing initiatives and cross-sell strategies. Annie's professional journey began as a Data Analyst at EY, utilizing data analytics tools to ensure compliance and data integrity. Annie holds an MBA in Marketing and Finance from the Birla Institute of Technology and Science, Pilani, and a BTech in Biotechnology from Manave Rachna International University.