Spotify
Alex Norström is the Chief Freemium Business Officer. As the Chief Freemium Business Officer, Mr. Norström is responsible for overseeing strategy, marketing, global partnerships, and product offerings for the subscription business. Mr. Norström was previously the Vice President of Growth and the Vice President of Subscription. Prior to joining Spotify in 2011, Mr. Norström was Chief New Business Officer at King.com Ltd. He was a member of the board of directors of Circle from 2016 through December 2019. Mr. Norström also has a private investment company, Fragrant Harbour Capital AB, based and registered in Stockholm, Sweden. Mr. Norström holds a Master of Science in Business & Economics with a Major in Finance from the Stockholm School of Economics.
Spotify
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Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.