Alex Norström

Chief Freemium Business Officer at Spotify

Alex Norström is the Chief Freemium Business Officer. As the Chief Freemium Business Officer, Mr. Norström is responsible for overseeing strategy, marketing, global partnerships, and product offerings for the subscription business. Mr. Norström was previously the Vice President of Growth and the Vice President of Subscription. Prior to joining Spotify in 2011, Mr. Norström was Chief New Business Officer at Ltd. He was a member of the board of directors of Circle from 2016 through December 2019. Mr. Norström also has a private investment company, Fragrant Harbour Capital AB, based and registered in Stockholm, Sweden. Mr. Norström holds a Master of Science in Business & Economics with a Major in Finance from the Stockholm School of Economics.


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  • Chief Freemium Business Officer

    Current role

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