Beatriz Caproni

Beatriz Caproni is currently the Director of Sales, Ads LATAM at Spotify, where they lead the SMB Inside Sales team across the US, Canada, and EU5, and oversee Mid Market initiatives in Brazil and Mexico while managing Partner Sales for Argentina, Chile, Colombia, and Peru. Previously, Beatriz held various roles at Twitter, including Sales Strategy and Operations Manager for LATAM, where they drove significant revenue management projects and developed strategic planning across functions. Beatriz has also launched the SMB Sales channel in LATAM, achieving notable revenue growth. Beatriz is pursuing a degree in Business Administration and Management at Fundação Getulio Vargas and has studied at several prestigious institutions, including NEOMA Business School and Harvard Business School Online.