Beatriz Guedes Novais

Beatriz Guedes Novais is a Client Partner at Spotify, leveraging over eight years of experience in the beauty, consumer goods, fashion, and e-commerce sectors. They are currently building Social Commerce at TikTok, where they hold roles focused on digital strategy and e-commerce growth. Previously, Beatriz worked with notable companies including Zalando, Shiseido, and Parfois, specializing in business development and partnerships. Alongside their professional endeavors, Beatriz serves as a mentor at Católica Porto Business School, contributing to business strategy and digital innovation. They are pursuing a Bachelor’s degree in Management at the University of Groningen and a Master of Science in Marketing at Católica Porto Business School.