Charlotta McAlpine is an insights leader at Spotify and co-founder of Hedra Livet, a venture dedicated to supporting individuals through life's transitions. With a wealth of experience in consumer insights, Charlotta has held senior roles at Zound Industries and Electrolux, where they led global initiatives to drive brand strategy and product development. They founded CMcA Insight, helping companies harness insights for effective marketing and innovation. Charlotta continues to enhance their knowledge at IMD Business School and Uppsala University.
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