Cheskie Ayson

Cheskie Ayson is an experienced marketing professional currently serving as the APAC Influencer Relations Lead and SEA Influencer Relations Lead at Spotify since March 2022. In this role, Cheskie has adapted and executed the global influencer relations strategy for the Southeast Asia region, managing a VIP program engaging over 250 cultural tastemakers to enhance brand visibility. Previously, Cheskie spent nearly nine years at Unilever, holding various brand management positions, including Global Brand Manager for Lux, where responsibility included overseeing the brand's visual identity and sustainability agenda. Cheskie's experience also encompasses significant contributions to the ice cream sector and the execution of award-winning PR campaigns across leading personal care brands. Cheskie's academic achievements include a Bachelor of Science in Management Engineering from Ateneo de Manila University and further studies at Rennes School of Business and GIA for jewelry and watchmaking.