Dani Demarco

Dani DeMarco is a seasoned professional in social content strategy and marketing, currently serving as the Social Content Strategy Manager at Spotify since August 2023. In this role, Dani develops and executes strategies for social and brand content, focusing on product launches and ongoing content that enhances awareness and adoption among artists. Previous experience includes a consultancy role as the Creator Marketing Lead for YouTube's 2023 Brandcast, and serving as the Social Lead Producer at Meta, where Dani significantly scaled the @InstagramforBusiness following from 1 million to 15 million in 18 months through innovative content strategies. Additionally, Dani worked at PepsiCo as a Brand Partner within the Creators League Studio, driving creative campaigns aligned with brand strategy, and has a background as a Freelance Producer. Dani holds a Bachelor’s Degree in Theatre Directing from the University at Buffalo.