Jim Poon

Jim Poon currently serves as the Head of E&S Revenue Growth at Spotify, where the focus is on driving revenue growth for Spotify Ads through a scalable integrated system involving marketing, sales, and product. Prior to this role, Jim was a Senior Marketing Manager at Formation Bio, leading a marketing team in connecting patients with clinical trials and successfully reducing patient lead costs by over 30% through a new data-driven system. Previously at Meta, Jim managed a Growth team that executed go-to-market campaigns, achieving significant improvements in advertiser sentiment and product awareness, contributing to substantial incremental revenue. At Godiva Chocolatier, Jim established a new eCommerce performance marketing function that quadrupled media ROI and identified a significant growth opportunity in product sales. Jim’s career began at Mondelēz International, where management of a $35 million media budget led to a doubling of media ROAS and successful delivery of major product revenue goals.