Jim Poon

Jim Poon is an experienced marketing executive with a strong background in revenue growth and performance marketing across various industries. Currently serving as the Head of E&S Revenue Growth at Spotify since January 2024, Jim leads initiatives to enhance revenue growth for Spotify Ads through integrated marketing strategies. Previously, as Senior Marketing Manager at Formation Bio, Jim established a Growth Marketing function that significantly reduced costs in patient lead acquisition. At Meta, Jim directed a Growth team that generated substantial incremental revenue and raised product awareness through targeted campaigns. Jim's earlier roles at Godiva Chocolatier and Mondelēz International involved significant improvements in eCommerce performance marketing and media management, respectively. Jim began a career as a Strategy Consultant at Accenture, delivering high-impact projects for Fortune 1000 clients. Jim holds an MBA in Marketing from the Kellogg School of Management at Northwestern University and a Bachelor's in Business Administration from Georgetown University.