Spotify
Kendall White is an experienced professional in marketing and partnerships, with a focus on growth strategy. At Spotify from June 2019 to December 2023, Kendall held the role of Growth Strategy and Partnerships Manager, collaborating with global partners such as PlayStation and Nike to establish digital publishing partnerships. Previous experience includes serving as Global Marketing Manager at Spotify, where Kendall optimized projects through marketing strategies and data analysis. Other roles include a Marketing and Partnerships Consultant at Stratos, focusing on user acquisition and social media management, and internships at NBCUniversal Media and Traffic Creative Management, where Kendall managed partnerships and contributed to marketing campaigns. Kendall holds a Bachelor's degree in Communication and Media Studies from Cornell University.
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Spotify
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Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.