Louisa Ferguson

Louisa Ferguson is the Global Head of Marketing Experience at Spotify, where they lead a team responsible for innovative marketing initiatives, including the widely recognized Spotify Wrapped campaign. With previous experience as a Business Strategy Lead at Huge and roles in business development and brand strategy at Sullivan and Brooklyn Digital Foundry, Louisa has developed strategies for major clients such as Vanguard and Barclays. They graduated magna cum laude from Princeton University and hold an MBA with a specialization in Finance from NYU's Stern School of Business. Louisa is also a guest lecturer in Marketing and Tech Strategy at several universities and has been featured in notable publications discussing music business strategy.