Marcus Persson is an experienced professional in product management and data science with a robust background in personalization strategies. Currently, Marcus serves as a Senior Product Manager for Data Infrastructure at Spotify, having previously held roles including Product Insights Manager and Product Insights Lead within the Personalization organization. Key projects undertaken include the development of targeting models for content promotions and user-centric playlist performance metrics. Prior experience includes establishing a data science function at Nepa AB and founding YZE Consulting, which provided strategic business and market analysis services. Marcus holds a BSc in Marketing, Accounting, and Financial Management from the Stockholm School of Economics and a senior high school diploma in Natural Science with a focus on energy technology from Forsmarks skola.
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