Michael Bowen

Michael Bowen is a Principal Researcher at Spotify, where they explore the intersections of market research, data science, and user research. With over 15 years of experience, they have conducted significant research for renowned brands such as Apple, The New York Times, and Pepsi. Previously, Michael held notable positions at Sony Music Entertainment as an Associate Director and at OMD as Manager of Custom Research & Insights. They co-founded Kilimanjaro Expeditions in 2009, overseeing marketing and client communications while guiding trekkers to Mount Kilimanjaro. Currently, Michael is pursuing a PhD in Communication and Media Studies at Kent State University.