Paula Santos is an experienced professional in the music industry, currently serving as the Artists & Labels Partnerships Business Manager at Spotify since September 2022. Previously, Paula held various roles at ByteDance, including Resso - Label Relations & Promotions Manager, and worked at Universal Music Group as an International Marketing Label and Artist Manager, overseeing marketing initiatives for notable international artists in Brazil. With a solid foundation in marketing, promotional strategies, and artist relations from positions at companies like EMI Music and Guerrilla Management, Paula possesses a Master's degree in Brand Management from BSP and a Bachelor's degree in Music Business from Full Sail University.
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