Peter Hibberd

Peter Hibberd is an experienced data professional currently serving as Data Lead for Communications EMEA at Spotify since November 2022. Prior to this role, Peter Hibberd was a Principal Analyst at BBC from January 2019 to November 2022, where responsibilities included managing the analytics strategy for BBC Television, focusing on ROI analysis and content value assessment. Peter Hibberd's analytical career began at Global, where significant achievements included digital analysis and SEO specialization for radio brands. Previous positions also include roles at AOL as a Senior Digital Analyst, enhancing digital performance, and as a Content Editor at E-Trader Group. Peter Hibberd holds a 2:1 degree in Geography and Business from the University of Nottingham, completed in 2009.