Rena Kotoi is a Growth Marketing Manager at Spotify since March 2020, where responsibilities include leading full-funnel marketing campaigns for Spotify Premium and directing experiential live activations at major music festivals. Previously, Rena held the Associate Subscriptions Manager role, executing A/B testing for digital ads and managing campaigns targeted at university students in Japan. Rena's earlier experience includes internships at Fender Musical Instruments Corporation, Live Nation Entertainment, Warner Records, and Sony Music Entertainment, gaining skills in marketing strategy, CRM initiatives, and fan engagement. Rena holds a Master of Science in Digital/Social Media and a Bachelor of Arts in Communication and Media Studies from the University of Southern California, as well as an International Baccalaureate Diploma from Institut Le Rosey.
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