Rob Sanders

Rob Sanders is an experienced marketing professional currently serving as Associate Director of Marketing Science for EMEA and LATAM at Spotify since January 2025. Previously, Rob held the position of Director of Measurement at Influencer, a pioneer in influencer marketing, from April 2023 to January 2025. Rob's career includes significant roles at Twitter as Head of Advertising Research in the UK and various positions in research management and analysis. Earlier experience was gained at Data2Decisions as a Principal Consultant and at Universal Music Group in marketing and licensing roles. Rob holds an MA in Economics from The University of Edinburgh and completed foundational education at the Elliott School, along with training from The Market Research Society.