Rutaba Yaqub is an experienced professional in the music and marketing industries, currently serving as the Artist & Label Partnerships Manager for Spotify in Pakistan and UAE since November 2020, with previous roles as Senior Editor and Editor for Music & Culture. With a background in community marketing as the Senior Community Marketing Manager at Sendoso, Rutaba is also known for founding RubyConf Pakistan, fostering a community for Ruby on Rails enthusiasts. Prior experience includes serving as Campaign Coordinator at Uber, where Rutaba led campaign strategies for riders and drivers in Pakistan, and as Director of Artist Liaison and Campaign Operations at Patari Music, where over 2500 artists were acquired. Earlier, Rutaba held the position of Public Relations Manager at Baby Planet. Educationally, Rutaba holds a Bachelor's degree in Computer Software Engineering from the University of Central Punjab.
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