Shruti jain

Shruti Jain, PhD, is a user researcher and product strategy partner with over 10 years of experience in user research. At Spotify, they lead research focused on activation, conversion, and retention, ensuring that product decisions are rooted in genuine human needs. Formerly a user experience researcher at Google, Shruti contributed to key projects in Search, Identity, Maps, and Assistant, collaborating closely with product teams to enhance user experience. Their academic background includes an M.Sc. in Anthropology, complementing their passion for understanding user motivations and behaviors.