Skyla Pope

Skyla Pope is an experienced marketing professional with a strong background in performance marketing and analytics. Currently serving as a Performance Marketing Manager and previously as a Paid Social Specialist at Spotify since July 2018, Skyla has developed scalable strategies to drive program performance, particularly for email channel re-engagement. Prior experience includes roles at Moxie and VML, where responsibilities encompassed analyzing campaign performance for major clients such as Verizon and various consumer brands. Skyla is skilled in creating measurement plans, utilizing data visualization tools like Tableau, and optimizing digital marketing efforts through comprehensive reporting. Skyla holds a BBA in Finance from the Fox School of Business at Temple University and has also studied abroad in Japan focused on finance.