Valentina S. currently serves as the Marketing Science Lead at Spotify, focusing on QSR verticals since August 2022. Prior experience includes a role as a Research Associate/Strategist in Marketing Science at Spotify, where Valentina concentrated on ad measurement and audience insights in the US and LATAM markets, with expertise in entertainment, financial services, QSR, and auto sectors. Before Spotify, Valentina worked as a Research Specialist for Marketing Insights & Analytics at Twitter, primarily in the tech and telecom verticals, emphasizing ad measurement. Earlier professional experience includes roles at Deloitte as an Audit Analytics Specialist Senior and Data Analyst Intern at FedEx, focusing on audit analytics and sales incentives respectively. Valentina holds a Bachelor of Business Administration in Statistics from the University of Florida and a Bachelor of Science in Business Administration from the University of Tampa.
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