We have no time for internal politics. We lead with transparency and engage with open minds. Creating something new requires trust so candid feedback delivered with good intent is at the heart of everything we do.

We revel in what we do. We genuinely care about our shared Spotify mission, pushing ourselves to become masters of the part we play. We energize and inspire others around us, knowing that excitement drives innovation.

We recognize that we're all in this together. Everyone is an integral part of the work we do with an equal opportunity to participate - we share ideas and best practices across business units and in spite of traditional hierarchies.

We don't take ourselves too seriously. We connect with each other. We celebrate successes. And just like a real band, we like to jam.

We move fast and take big risks. We cultivate curiosity. We're unafraid to fail, knowing that each mistake contains a valuable lesson and gets us one step closer towards creativity and innovation.

Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries.

Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists.

A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.

Spotify

Daniel Ek

Christian Luiga

Dustee Jenkins

Alex Norström

Katarina Berg

Eve Konstan

Gustav Söderström

The Content Strategy and Development team at Spotify is responsible for shaping and enhancing the platform's audio offerings, including music and podcasts. They collaborate with artists, labels, and content creators to develop strategic partnerships and curatorial initiatives, while ensuring the content aligns with Spotify’s vision of unlocking human creativity. This team drives innovation in premium content experiences, oversees content production, and utilizes research insights to enhance user engagement and satisfaction.

Content Strategy and Development

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