Larry Smith

Hospitality Consultant | Team Lead

Larry Smith is an accomplished professional with extensive experience in sales and consulting across various industries. Currently serving as a Hospitality Consultant and Team Lead at SpotOn, Smith develops strategies for business owners to enhance competitiveness through technology and supports a team of 20 specialists across multiple Texas markets. As a Strategic Partner at Veracity Solutions LLC, Smith contributes to ancillary service offerings. Previously, Smith owned and operated TRUE GRIT!, a wholesaler of premium automotive and manufacturing products, and worked as an Account Manager at DOCUmation, where revenue growth was achieved from $0 to $450K. Smith's earlier role as National Sales Manager at Raytel Cardiac Services involved leading a sales team for a $64M company. Education includes a BA in Marketing & Advertising Design from Stephen F. Austin State University.

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