Over the last two decades, the capture formats, workflows, deliverables, exhibition media and consumer technology have all evolved drastically, giving creators more power and flexibility to tell their stories in a more immersive manner. Enabling that creative power however requires more planning, organization, foresight, transparency and stronger technical skill sets than ever before. We live in an era where post-production is not just a formality to be completed, but rather an integral part of telling a story where the storytelling as well as the viewer experience can be elevated to a higher level. How do we ensure we don’t simply use the crafts of post-production to fix mistakes, but rather captivate our audiences' attention in every frame?

And that is exactly what I have been attempting to solve for most of my professional life and why I wanted to start Spotter.

Over the last four years, I served as the Director of Post-Production for Netflix, India where I built a team and worked closely with India’s post vendor and talent ecosystem to change how we look at post-production. After being involved in almost 60 titles over these years across scripted series, feature films and non-fiction content, I realized that much of that expertise and best practices we pioneered on these projects had not spread beyond the Netflix ecosystem.

And that had to change. 
To continue this revolution, I joined forces with Sreeram Ramanathan and Sumeet Kamath, who in many ways have been fighting for the same cause for as long as I have, through Telecartel and Coolab.

Together, our goal is to streamline and improve post-production management across India and as many emerging entertainment production markets as possible. In the process, we also hope we can decentralize post-production using technology, and help creators access the finest post-production talent from all parts of the world.

Don’t fix it in post. Let Spotter fix your post.

Vijay Venkataramanan
Co-Founder

Spotter

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Spotter

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