Yesi H.

Yesi H. serves as the Senior Director of Client Development and Success at springbig since 2020, focusing on B2B go-to-market strategies and customer success within the SaaS-based digital marketing sector. Rapidly ascending through executive leadership roles, Yesi H. has effectively shaped the organization’s customer success vision and led initiatives in client onboarding and integration. Previously, Yesi H. co-founded Hotel Traffic Builders, where responsibilities included directing marketing and customer success for boutique hotels and national tourism boards. Educational credentials include ongoing studies toward a Bachelor's Degree in Supervision and Management, an Associate of Arts degree, a Certificate in Hospitality Marketing from Cornell University, and Executive Education in Leadership from Harvard University.