Springetts
Louise Elms is a seasoned creative professional with extensive experience in design and brand development. Currently serving as Creative Director and previously as Design Director at Springetts since June 2008, Louise has cultivated a strong expertise in leading design initiatives. Prior freelance roles at Design Bridge, Carter Wong Design, and P&W Design Consultants in early 2008 further showcase versatility and adaptability in various design environments. Louise also held the position of Senior Designer at BrandMe from July 2000 to October 2007, and began a design career as a Designer at Springetts Brand Design Consultants from 1996 to 1999. Louise holds a Bachelor of Arts in Graphic Design from Norwich University of the Arts, completed in 1996.
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Springetts
Independent. Strategic. Creative. We create compelling brand strategies and build iconic brand worlds for clients to drive success. From understanding business needs & category challenges, to creating, evolving and nurturing iconic assets. We work in partnership with clients globally across all brand touchpoints across all industries including: Froneri (Ice cream; Nuii, Extreme, Pirulo), Whole Earth Brands (Equal, Canderel, Pure Via, Swerve), Sofina Foods (Frozen Youngs Seafood), Emmi International (Chilled Cafe Latte), Associated British Foods (World Foods; Pataks, Al’fez, Bakery; Ryvita, Allinson’s Flour), Weetabix Food Company (Cereals; Weetabix & Weetabix Flavours, Crispy Minis, Oatibix, Melts, Protein, On the Go), Ocean Spray (Drinks), The Compleat Food Group (Plant Based; Squeaky Bean, Wrights Savoury Pies), Timothy Taylor (Ales; Landlord, Boltmaker & Hopical Storm), Valeo (Snacking; Kettle, Rowse Honey), Red Tractor, Westland Horticulture (Garden; New Horizon, Kent & Stowe, Peckish, Resolva, Jack’s Magic), AG Barr (Soft Drinks; Rubicon, Barr), The Snowdonia Cheese Company (Dairy), The Bakehouse (Bakery), The Monty Bojangles Co. (Confectionery), Henderson’s Relish, Veetee (Rice & Noodle Heads), Williamson Tea, Capvest (Equity Investment), Perceptive (Pharmaceutical), Kelly’s of Cornwall (Ice Cream), Bitmore (Tech), Rowntree’s (Ice Lollies).