Cathrine Edlund is an experienced trade marketing professional, currently serving as Trade Marketing Manager at Spendrups Bryggeri AB since November 2022. Prior to this role, Cathrine worked at CCM Hockey as Trade Marketing Specialist for Europe, where responsibilities included developing marketing and product concept tools, and as Marketing Coordinator for Europe, focusing on shop in shop and POS development, along with managing larger B2C events. Earlier experiences include sales representation at Faber Flags and various roles at Zillomangruppen AB and Stockholm Live AB, including producing, event staffing, and hospitality coordination for significant events such as the Ice Hockey World Championships. Educational qualifications include a Diploma in Visual Merchandising from Folkuniversitetet and studies at Berghs School of Communication and IHM Business School, complemented by a social science education in behavioral sciences from Sjödalsgymnasiet.