Sofie Åberg

Sofie Åberg has a diverse work experience spanning multiple industries and roles. Sofie'smost recent role is as a Trade and Activation Manager at Swedish Match, starting in August 2022. Prior to that, they worked as a Channel Activation Manager at Spendrups Bryggeri AB starting in February 2021.

Sofie also has experience at Coca-Cola European Partners, where they held various positions. From December 2019 to February 2021, they worked as a Customer Activation specialist. Prior to that, they were a Marketing Coordinator from March 2015 to December 2019, supporting the hot beverage business across all marketing and sales channels.

Before joining Coca-Cola, Sofie had their own business as a part-time Marketing and Business Administration Consultant. Mainly serving healthcare clients, they focused on marketing initiatives, ROI analysis, Google Analytics benchmarking, and streamlining processes from March 2014 to December 2017.

Sofie's earlier experiences include working as a Marketing Coordinator at Fyndiq AB from June 2014 to December 2014. Sofie also served as a Purchasing Assistant at AbbVie AB through a staffing agency, Hero AB, auditing purchasing policy compliance and contract compliance from August 2013 to January 2014.

Additionally, Sofie has worked at Philips in various roles. Sofie was a Service Coordinator on a part-time summer interim position in 2013, where they served as a link between customer support and field sales for spare parts. Sofie also had an internship as a CRM Intern, where they aggregated customer data, managed newsletters, and participated in designing website structures and support pages.

Earlier in their career, Sofie worked as a Customer Support Administrator at GE Money Bank, rented out by StudentConsulting from January 2011 to September 2012. Sofie'sfirst job was as a Barista at Espresso House from December 2007 to July 2011.

Overall, Sofie Åberg has a wide range of experience in trade and activation management, channel activation, marketing coordination, consulting, purchasing assistance, service coordination, and customer support.

Sofie Åberg's education history includes a Master's degree in Consumer & Business Marketing from Stockholm University, which they obtained from 2011 to 2013. Prior to their Master's degree, they also completed their Bachelor of Business Administration in Business Administration with a focus on Retail at Stockholm University from 2008 to 2011. In addition to their academic qualifications, Sofie has obtained certifications such as "The Fundamentals of digital marketing certification" from Google Digital Garage in November 2020 and "Inbound Marketing Certified" from HubSpot in July 2019.