Parth Bhasin has a diverse work experience starting from an internship trainee at Bharat Sanchar Nigam Limited in 2017 to their current role as a Product Success Manager at Sprinklr since 2022.
At Interview Kickstart, they worked as a Manager - Performance Marketing from November 2021 to November 2022. In this role, they handled lead generation through platforms like Facebook, Quora, Blind, and YouTube, contributing to a significant portion of the company's revenues and incoming leads. Parth successfully improved the cost per lead (CPL) by approximately 24% and scaled up account spends by 200%.
Prior to that, at Merkle Sokrati, they held several roles. As a Manager - Business Strategy from July 2021 to October 2021, they built strategies and oversaw end-to-end ad operations for multiple clients with monthly spends of INR 12 Cr+. Parth also played a pivotal role in people planning and hiring.
Before their role as a Manager, Parth worked as a Senior Business Analyst from June 2020 to June 2021, managing a portfolio of 4 clients with monthly marketing spends of INR 5Cr+. Parth formulated comprehensive marketing strategies, led business development pitches, and maintained cross-channel understanding.
At the start of their career, they completed an internship as an Internship Trainee at Wunderman\MSC in 2018 and a summer trainee position at Bharat Sanchar Nigam Limited in 2017.
Parth Bhasin pursued their Bachelor of Technology degree in the field of Computer Science from SRM University, Sonepat. Parth attended the university from 2015 to 2019. Additionally, they obtained several certifications related to media buying and discovery commerce from Facebook. In April 2020, they became a Facebook Blueprint Media Buying Professional. In June 2021, they further enhanced their expertise by achieving certifications as a Facebook Certified Discovery Commerce Specialist and a Facebook Certified Media Buying Professional.
December, 2022 - present