Helping CPG brands win in North America by turning go-to-market strategy into real retail and distribution growth.

I partner with emerging and growth stage brands across pet, natural grocery, and specialty retail to navigate the complexity of retail, distribution, and ecommerce-turning strategy into measurable, sustainable growth.

How I support brands:
• Go-to-market strategy & launch planning
• Retail & ecommerce expansion (including Whole Foods, UNFI, and key national accounts)
• Distribution & broker strategy, selection, and management
• Pricing, margin architecture & channel strategy
• Fractional sales leadership & advisory

A core part of my work is helping brands build and optimize high-performing broker networks-ensuring the right partners, structure, and incentives are in place to drive results across channels.

My approach is hands-on, collaborative, and grounded in real-world execution. I don’t just build the strategy-I work alongside teams, brokers, and partners to bring it to life.

I’ve supported brands through critical growth phases, from early market entry to national expansion, building strong relationships across retailers, distributors, and broker networks along the way.

If you’re looking to enter, expand, or optimize your presence in North America, I’d love to connect.

Rooted in strategy. Driven by growth.

Sprouted Consulting

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