Allison Lawrence

Allison Lawrence is the Senior Manager of Product Marketing at Sprout Social, Inc., where leadership of a go-to-market product marketing team is focused on driving revenue and business impact. Previous roles include Director of Product Marketing at Cardlytics, where the foundation for product marketing was established, and Director of Partnerships Marketing at Upside Business Travel, leading partnership strategies for customer acquisition. Lawrence’s early career at American Express included positions such as Senior Manager in Emerging Industries, where new value propositions were designed, and Manager for Hilton Co-Brand Card Product Marketing, where product strategies and marketing plans were developed. Allison holds a B.A. in English and Film and Media Studies from Washington University in St. Louis.