Alexander Graf

Alexander Graf is a commerce industry visionary with more than 20 years of experience analyzing business trends and providing valuable insights to business leaders through numerous articles and books, including the industry benchmark The E-Commerce Book. Often a speaker at commerce and technology events, he also runs his own very successful blog and podcast Kassenzone. Prior to founding Spryker, Alex co-founded numerous companies including Etribes, Europe’s leading Amazon agency Factor A, and Hamburg born AboutYou.