Iris Wang

Iris Wang has several years of experience in marketing and research roles. Iris began their career as a Research Trainee at INS Marketing Research and Consulting Company in 2009. Iris then worked at National Instruments as a Marketing Coordinator, where they developed promotion strategies for key products and designed direct mail campaigns.

In 2012, Iris joined Cognex Corporation as an E-marketing Specialist, where their responsibilities included developing and implementing digital marketing strategies to increase brand awareness and sales leads. Iris utilized various online marketing tactics such as PPC/SEO, email campaigns, and social media marketing.

In 2017, Iris transitioned to the role of Senior Marketing Specialist for Marketing Automation at Cognex Corporation. Iris was responsible for developing and implementing marketing automation strategies to increase leads quality in all marketing channels. Iris also managed email marketing campaigns using Eloqua and trained team members on Eloqua knowledge.

From 2019 to 2022, Iris served as a China Marketing Manager at SmartRay GmbH. In this role, they proposed and managed communication strategies, budgets, and resources to support overall company growth objectives. Iris developed marketing plans based on market drivers and customer needs and utilized their knowledge of the target market segment to create successful applications for SmartRay products.

Most recently, Iris joined SPT Labtech as a China Marketing Manager in 2023.

Iris Wang attended the University of Shanghai for Science and Technology from 2006 to 2010, where they earned a Bachelor of Science degree in English, with a focus on Finance & Investment.