Andrew Mitchell

Andrew Mitchell is a Managing Director and the Founder & Lead Brand Strategist at The Brand Directive, leveraging nearly 20 years of brand-building experience in Australia and the UK. Previously, they served as Group General Manager and Brand & Marketing Director at Fonda Mexican, where they significantly improved employee engagement and drove brand growth post-COVID. They have also held various marketing roles at notable companies, including APT Travel Group and TalkTalk, achieving substantial increases in brand awareness and sales. Andrew's formal education includes a Bachelor of Commerce from Monash University and a Mini MBA in Marketing.